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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07182_Field_TCUM T747.txt
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1996-04-10
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949b
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16 lines
It is no accident that such major movie stars as Rita
Hayworth, Liz Taylor, and Marilyn Monroe ran into troubled
waters in the new TV age. They ran into an age that questioned
all the “hot” media values of the pre-TV consumer days. The TV
image challenges the values of fame as much as the values of
consumer goods. “Fame to me,” said Marilyn Monroe, “certainly
is only a temporary and a partial happiness. Fame is not really
for a daily diet, that’s not what fulfills you. . . . I think that
when you are famous every weakness is exaggerated. This
industry should behave to its stars like a mother whose child
has just run out in front of a car. But instead of clasping the
child to them they start punishing the child.”
The movie community is now getting clobbered by TV,
and lashes out at anybody in its bewildered petulance. These
words of the great movie puppet who wed Mr. Baseball and Mr.